Advocates push for tighter regulations on dietary supplements for consumers' protection
Stricter Regulations Called for in Advertising of Food Supplements
Consumer protection organizations in Germany are advocating for increased oversight of advertisements for food supplements. Misleading claims and false promises about the safety and effectiveness of these supplements put consumers at risk, the Federation of German Consumer Organizations (vzbv) warned on Wednesday.
A survey conducted by the vzbv revealed that many people perceive food supplements to be safe and well-researched, yet the vzbv stated that this is not the case. Additionally, consumers tend to exaggerate the efficacy of the tablets, capsules, or drops they purchase.
Unapproved health claims in advertising are particularly prevalent on social media platforms, with food supplements sometimes marketed with misleading promises of health benefits. In light of these concerns, the vzbv is urging for stricter enforcement of regulations.
Nearly a quarter of respondents in the survey viewed food supplements as a form of natural medicine, even though they are technically considered food items. The survey also showed that nearly eight in ten respondents use food supplements, with over half utilizing them at least once a week. Almost half (49 percent) incorrectly believed that the products were safety-tested before hitting the market.
Consumers are encouraged to be wary of deceptive advertising practices and seek accurate information about the supplements they purchase. The Food and Drug Administration (FDA) regulates dietary supplements in the United States, but stronger regulatory oversight would help ensure adherence to FDA guidelines and prevent false advertising claims.
References: ntv.de, AFP.
- Stricter enforcement of community policy, especially in the realm of food safety, is essential to preventing misleading claims and false promises in food supplement advertisements, as supported by the Federation of German Consumer Organizations (vzbv).
- In the broader context of health-and-wellness, the vzbv emphasizes the importance of science-based research and accurate nutrition information when it comes to food supplements, rather than relying on unsubstantiated claims and the perception of naturally derived products.
