Anmol Jewellers Introduces Anmol Accents: High-End, Everyday Luxury Jewelry Designed for Contemporary Indian Women
Anmol Jewellers, a renowned name in India's fine jewellery industry, has taken a bold step forward with the launch of their new sub-brand, Anmol Accents. Founded in 1986 by Ishu Datwani, the brand has built a reputation for timeless design, handcrafted quality, and a loyal clientele that includes Bollywood icons and legacy families.
Anmol Accents is not just a new line; it's a new way of thinking about jewellery. This collection is designed for the modern Indian woman, who defines luxury in her own way. The Anmol Accents woman is described as curious, self-aware, and expressive, seeing jewellery not as an occasional indulgence but as part of her everyday identity.
Trisha Datwani Anand, the founder of Anmol Accents and Creative Director at Anmol Jewellers, views this sub-brand as a personal project shaped by her own experience with leadership, marriage, and life transitions. She believes that luxury doesn't need to be loud to be powerful, and Anmol Accents is her way of saying "I see you. Because I am you."
The Anmol Accents collection is a curation of everyday-luxury jewellery pieces, designed to be versatile, wearable, and suited to the lifestyle and fashion preferences of younger women. This jewellery line is not just for special occasions, but for women writing their own definitions of luxury every day.
To further celebrate the modern Indian woman, Anmol Accents has introduced a spoken word poetry campaign. The campaign covers themes such as 'The Power of No,' 'Imposter Syndrome,' and 'The Pay Gap,' and the videos from this campaign will roll out from August 2025 across Anmol's digital platforms.
In addition to this, Anmol Jewellers has partnered with Srujna Charitable Trust to support their Super Didi Program, which aims to impact 240 women across six locations. This initiative helps underserved women develop entrepreneurial skills, digital literacy, and leadership abilities.
Anmol Accents is now available at Anmol's flagship store in Mumbai. For more details about Anmol Accents, you can reach out to Khushbu at 7039539187 or visit anmoljewellers.in. Ishu Datwani, Founder of Anmol Jewellers, has stated that Anmol Accents continues Anmol's legacy of being a brand of firsts. Trisha Datwani Anand, with Anmol Accents, is ensuring that the brand continues to lead the way, celebrating women navigating work, home, and everything in between, with jewellery being part of their everyday identity, not just an occasional indulgence.
- Trisha Datwani Anand, the founder of Anmol Accents, views this sub-brand as a personal project that reflects her interest in the 'lifestyle' and 'health-and-wellness', as she also believes in empowering women through her initiatives like the Super Didi Program.
- Anmol Accents jewellery line is designed for the modern Indian woman who defines her own 'luxury', making it suitable for her 'womens-health' and 'fashion-and-beauty' preferences, ensuring that it becomes part of her everyday identity, not just an occasional indulgence.
- To further celebrate the contemporary woman, Anmol Accents has launched a spoken word poetry campaign addressing themes like 'The Power of No,' 'Imposter Syndrome,' and 'The Pay Gap', demonstrating that the brand is deeply rooted in 'science' and the art of storytelling.
