Boosting Hair Thickness: Essential Tips for Volumized Locks

New and Now: The Quest for Luscious Locks 💇‍♀️🌱

The hunt for ways to boost hair thickness tells a compelling tale about the booming beauty industry. Shifting consumer preferences and values in hair care mean that people are more eager than ever to find products that offer comfort and well-being. Despite their hectic routines, taking care of their hair remains a top beauty priority. This is exactly why products that combine sustainability, efficacy, and functionality are gaining traction.

In fact, a 2019 survey by CGS revealed that 47% of consumers are willing to pay a premium for a product that demonstrates a commitment to sustainability and eco-friendliness. This number is even higher among Generation X consumers. The beauty industry is paying attention to these figures and attempting to meet these emerging demands. The hair thickness maximizer is one such example.

What exactly are consumers looking for in a hair thickness maximizer?

The beauty market has undergone significant changes over the past decade, steering towards sustainable and natural treatments, driven by the desire for effective and practical products.

This same trend is apparent when it comes to consumers seeking to increase hair thickness and density.

A series of statistics illustrate this shift. In the United States, 68% of Generation Y women say that easy-to-use products are crucial in selecting beauty and personal care products. On the other hand, purchasing decisions are increasingly hinging on a company's commitment to adopting eco-friendly policies: according to a study published by Forbes in 2018, 92% of consumers trust brands or cosmetic companies that support social or environmental causes.

Moreover, the wellness movement extends beyond diet and exercise. This is confirmed by the World Health Organization's definition of well-being, which describes it as "a state of complete physical, mental, and social well-being, and not merely the absence of disease".

Adopted by millions worldwide, this concept has led more and more people to embrace natural treatments, now known as "holistic beauty", and organic foods. However, this movement has also expanded to hair care routines, and once again, brands are responding to this demand. In August 2019, 45% of the top 10 hair care ingredients worldwide included natural ingredients[5].

This mix between effectiveness and social responsibility can be summed up in a phrase: consumers demand natural, easily recognizable, and sustainable ingredients in beauty products, all while seeking products that deliver on their promises.

Rising to the Challenge of Big, Natural Hairstyles 💁‍♀️

Companies are adapting to this new market sensitivity, using natural ingredients that focus on hair wellness and health. This is the case with Keranutri™, a hair thickness maximizer derived from soy and carob tree extracts.

This active natural ingredient offers a solution for consumers who want to enjoy the benefits of healthy hair while caring for the environment, increasing hair thickness, and using natural proteins and a multifunctional formula.

Scientific tests have shown that Keranutri™ offers the following benefits for normal and damaged hair:

Enhanced Hair Diameter: Keranutri™ increases the diameter of the hair fiber, providing a hair density effect.
Increased Hair Resistance, Strength, and Elasticity: Keranutri™ strengthens hair and improves its elasticity, making it more resilient to damage.
Damage Repair: Keranutri™ repairs damage caused by mechanical, thermal, and chemical processes (such as drying or coloring).
Hair Restoration: Keranutri™ restores dry and weak hair, nourishing it from the inside out.

Its sustained release system allows it to remain on the hair fiber, providing prolonged and highly effective treatment through an exclusive cationic matrix.

Thus, Keranutri™ offers a comprehensive, plant-based, sustainable ingredient that addresses today's consumer demands.

Enrichment Data:

Overall:When it comes to natural hair thickness maximizers, consumers generally have several key expectations:

Natural Ingredients: Consumers often prefer products that are formulated with natural ingredients, believing them to be safer and more effective over the long term. They expect these products to be free from harsh chemicals, which can damage hair over time[2].
Thicker, Fuller Hair: The primary goal of using a hair thickness maximizer is to achieve noticeably thicker and fuller hair. Consumers expect these products to enhance the appearance of their hair, making it look healthier and more vibrant[1].
Easy to Use: Consumers prefer products that are easy to incorporate into their daily routine. This includes simple application methods and a convenient packaging format that fits well into their lifestyle[4].
Long-term Results: Consumers often seek products that provide long-term benefits rather than temporary solutions. They expect to see consistent results over time, with minimal side effects[2].
Sustainability: With growing awareness of environmental issues, many consumers now also expect products to be sustainable and eco-friendly, aligning with broader lifestyle choices[3].
Affordability: While natural products are often more expensive due to the quality of ingredients, consumers still expect a reasonable price point that balances quality with affordability[1].

Overall, consumers are looking for effective, natural, and sustainable hair thickness maximizers that integrate well into their daily lives.

Consumers expect a hair thickness maximizer to be formulated with natural ingredients, as they believe them to be safer and more effective in the long term, and free from harsh chemicals that can damage hair.
In addition to using natural ingredients, consumers desire products that offer benefits such as enhanced hair diameter, increased hair resistance, strength, and elasticity, damage repair, and hair restoration, all contributing to thicker, fuller, and healthier-looking hair.