Face Mask Surge Boosts Demand for Soothing Skincare like Provital's Aloe Vera Gel Eco
A recent survey reveals that 71% of Americans wore face masks in public due to COVID-19 between late May and early June 2020. This increased usage has led to a surge in demand for soothing, healing skincare products, with consumers seeking ingredient transparency and 'free-from' claims. Provital's new Aloe Vera Gel Eco, a deeply hydrating active certified COSMOS organic, is meeting this need.
Aloe barbadensis leaf extract, the key ingredient in Aloe Vera Gel Eco, is renowned for its potent soothing power and ability to calm severe irritation. This is particularly beneficial for those experiencing discomfort or irritation from prolonged face mask usage. The gel can be easily incorporated into refreshing sprays or intensive stick treatments, aligning with the growing popularity of touchless formulas due to the pandemic.
The product is associated with Circadia's Tranquili-Cream, where it aids in providing relief and promoting skin healing. The demand for clean beauty products, like Aloe Vera Gel Eco, is set to accelerate as consumers become more conscious of their skincare choices amidst the COVID-19 pandemic. Research has shown that aloe vera stimulates epidermal tissue formation and accelerates wound healing, further cementing its status as a valuable skincare ingredient.
Provital's Aloe Vera Gel Eco, with its deeply hydrating and soothing properties, is well-positioned to meet the increased demand for skincare products that provide relief and promote healing, especially in the context of heightened face mask usage due to COVID-19. Its organic certification and alignment with consumer preferences for ingredient transparency and 'free-from' claims make it an attractive option in the growing clean beauty market.
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