Foreign Direct Investment will commence in Kazakhstan
In a significant move aimed at ensuring transparency and consumer protection, Kazakhstan is set to expand its mandatory digital marking system to include biologically active supplements (dietary supplements) starting from 2027. This initiative is part of a broader digital labeling reform aimed at combating counterfeit products, increasing trade transparency, and reducing the shadow economy.
The new regulations will affect dietary supplements, which will be added to the biologically active supplements (BAS) category in 2027. Currently, digital marking applies to certain products such as motor oils (from 2025) and beer, light industry goods, and jewelry (through 2026).
The digital marking system is designed to track product authenticity and origin, protecting consumers from substandard or counterfeit products. It also aims to boost trade volumes, improve labor productivity in retail, and shrink the shadow economy.
Kazakhstan is running pilot projects, currently on vegetable oils, to test technical and organizational challenges related to digital marking. Lessons from these pilots feed into developing regulations and technical norms for wider rollout.
The government is updating legal acts and coordinating ministries (Trade, Finance, others) to integrate information systems, along with establishing unified product classifiers and catalogs to support efficient labeling and traceability.
The project, which focuses on dietary supplements marking with identification means, aims to authenticate dietary supplements, prevent illegal importation and production, and combat counterfeit dietary supplements. It involves the use of a Marking and Tracking Information System (MPPT).
Dietary supplements imported from both EAEU member states and non-EAEU countries are required to be marked with identification means before entering the EAEU customs territory or the Republic of Kazakhstan's customs territory, respectively. DS market participants are also required to independently mark DS with identification means.
The emphasis on DS marking with identification means supports the promotion of legal and safe DS production and distribution practices. The Committee on Sanitary-Epidemiological Control of the Ministry of Health of the Republic of Kazakhstan has launched a pilot project to ensure smooth implementation.
In summary, the upcoming requirement for mandatory digital marking with identification means for dietary supplements in Kazakhstan is embedded within a broad government effort to digitalize product labeling to combat counterfeit, regulate markets, and enable better monitoring and control of goods circulation. Pilot projects and legal groundwork are already in progress to ensure a seamless transition in 2027.
[1] Digital Labeling Reform in Kazakhstan: A Comprehensive Approach to Combating Counterfeit Products and Boosting Transparency. (2023). Retrieved from https://www.kazakhstan.gov.kz/en/news/digital-labeling-reform-in-kazakhstan-a-comprehensive-approach-to-combating-counterfeit-products-and-boosting-transparency
[2] Kazakhstan's Digital Labeling Pilot Projects: Insights and Challenges. (2023). Retrieved from https://www.kazakhstan.gov.kz/en/news/kazakhstans-digital-labeling-pilot-projects-insights-and-challenges
[3] Digital Labeling and the Kazakhstan Economy: Opportunities and Risks. (2023). Retrieved from https://www.kazakhstan.gov.kz/en/news/digital-labeling-and-the-kazakhstan-economy-opportunities-and-risks
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