Innovations in women's wellness: InnoNature appoints Sarah Müller as its new chief executive officer
In a significant move, Julia Lang and Gil Lang's InnoNature, a company renowned for offering natural, vegan, and animal-friendly supplements designed to support women's health, has welcomed a new CEO. Müller, a seasoned leader with a background in tech-driven growth companies, has joined the team.
Müller's appointment comes at a pivotal time for InnoNature. Having played a significant role in the growth of solar company Zolar from a startup to a scale-up, with a focus on data-driven brand development, Müller is now set to bring this expertise to the world of women's health.
InnoNature was founded in 2016, born out of a personal health need in search of a natural solution "where classic approaches reached their limits." Müller, who joined the company in the spring, was drawn to InnoNature for its mission and vision.
As the new CEO, Müller aims to make women's health visible and accessible in all its facets. She believes that women take on multiple roles in daily life and have individual needs and challenges, both hormonal, mental, and physical. Müller's goal is to strengthen InnoNature's foundation and establish it as the leading platform for holistic women's health.
Under Müller's leadership, InnoNature will focus on supporting women's health across various life stages, including pregnancy, menopause, motherhood, and stressful daily life. The company will also strategically develop its Kids range, currently offering the largest selection in Germany. The goal is to comprehensively cover the health needs of women and their families.
Müller emphasises that holistic women's health is something that changes with the life phases and roles of a woman, rather than a static state. To ensure the effectiveness of their products, InnoNature's formulations are developed in close collaboration with doctors and nutritionists.
InnoNature's products are made in the EU and independently lab-tested. The company currently offers over 200 products, including dietary supplements, superfoods, and natural cosmetics. Müller's vision is to make InnoNature the leading platform for holistic women's health across various life stages, empowering women to actively care for their well-being.
InnoNature aims to offer solutions that support women in these areas, providing them with the tools they need to navigate the unique challenges they face throughout their lives. With Müller at the helm, InnoNature is poised for continued growth and impact in the world of women's health.
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