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Revolution in Textured Hair Care: A New Era for Afro and Curly Hair
A wave of change is sweeping through the hair care industry, as an increasing number of brands are catering to the unique needs of those with afro and curly hair. This shift is long overdue, as the natural hair community has historically been underserved by mainstream brands and retailers.
One such brand making waves is Ouai, which has spent over a year testing their curly range extensively with 150 members of their community. The result is a range that caters specifically to the needs of those with afro and textured hair.
Another brand, Dizziak, offers products that address some of the specific challenges associated with afro and textured hair. Their Hydration Wash shampoo, for instance, deeply cleanses the hair without stripping or causing irritation, a common issue with many shampoos. Their conditioner delivers optimum hydration in mere minutes, addressing the need for adequate moisture that is crucial for the optimum health of afro and textured hair.
The natural sebum in afro and textured hair is unable to travel down the hair shaft due to the curl pattern, making it more prone to dryness and breakage. This is where brands like Charlotte Mensah come in, with their eponymous line featuring the Manketti Oil, a highly-emollient and protective ingredient. The Charlotte Mensah Pomade is a lightweight product that provides nourishment and control, while their products target repair, moisture, and frizz control.
In Germany, brands like Olaplex, Kerastase, Redken, and Amika, known for their effectiveness in caring for textured hair, are particularly effective for those with afro and textured hair. These brands, along with others, are now joined by a plethora of burgeoning brands that are ready to aid coils and curls, which have a very different set of needs and requirements than straight hair.
Brands like Shea Moisture, Afrocenchix, Boucleme, and Cantu offer a wide range of products at affordable price points, making them accessible to a larger audience. Shea Moisture, for instance, is accessible due to being ranged in Boots and Superdrug, while Afrocenchix became the first Afro haircare brand in Whole Foods and Holland and Barrett.
Regular trims every 6-8 weeks are recommended for afro hair to prevent breakage. Products like KeraCare's Overnight Moisturizing Treatment, which soothes and softens dry strands while you sleep, and Cantu's Leave-In Conditioner, which hydrates and protects against breakage, are also essential for maintaining healthy afro and textured hair.
Bread's original Hair Oil, a blend of Australian Kakadu Plum Oil, Safflower Oil, and Argan Oil, is another product that provides the necessary moisture for afro and textured hair. The Afrocenchix Braid Care Set, curated for protective styles like Senegalese twists and crochet locs, is another example of a product that caters specifically to the needs of those with afro and textured hair.
Despite Black people accounting for £100 billion of UK spending power, there has often been a lack of choice or unconscious bias in textured hair brands. However, the rise of these new brands is a promising step towards addressing this issue and providing those with afro and textured hair with the products they need to maintain healthy, beautiful hair.
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