Lion's Cavern Innovator Presents Masturbatory Saddle Invention
In the heart of Cologne's city center, Sanja Zündorf opened her unique store before a TV recording, and months later, it continues to thrive. This pioneering entrepreneur presented her inventive product, the "Come Around" masturbation cushion, to six investors in The Lion's Den, including Lena Gercke.
Zündorf's product, a clamshell-shaped device, can be strapped onto pillows, mattress edges, or even over the sink. It's designed to provide a more comfortable and visible space for a group she calls "pillow riders," those who use everyday objects like pillows for masturbation.
The reactions of the investors were mixed. Lena Gercke found the pitch "zeitgeisty" and praised Zündorf's courage, but she also found the topic new territory and did not make a deal. Judith Williams, on the other hand, was impressed by Zündorf's business success, having generated 120,000 euros in turnover last year.
Carsten Maschmeyer and Ralf Dümmel declined investment due to internal fund guidelines and distribution concerns respectively. Frank Thelen found it surprising that the product is gendered, as he believes the categories of man and woman are clear-cut. However, Zündorf clarified that "Come Around" is not exclusive to women, as it can also be used by trans people with a vulva or people who do not identify as women with the female gender.
Janna Ensthaler, with a significant social media presence, could not imagine an investment due to the product being too niche. Despite this, Ensthaler caused a stir by spontaneously demonstrating the product on her Instagram channel, comparing it to a slow twerk and emphasizing it's about pressure, not speed.
Ensthaler's demonstration, however, caused some irritation, and her research found that the way people with a vulva masturbate is socially shaped. This discovery led Zündorf to develop "Come Around" during her master's thesis, where she studied the influence of patriarchal structures on female masturbation.
Zündorf's store offers a unique experience, allowing customers to try on hats, scarves, and even touch the saddles directly, often in colors sold out online. The store's peculiar opening hours, being open only on Fridays from 11 to 17, and closed on all other days, add to its allure.
Despite the mixed reactions, Zündorf remains undeterred and plans to launch a second toy. She encourages interested investors to contact her. Her mother, Sabine Bosse, supports the store and compares selling self-pleasure products to selling jam.
In the end, no deal was made with the investors in the current episode, but Zündorf's innovative product and tenacious spirit continue to captivate and challenge perceptions.
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