Plant-based makeup and oral care items
In the rapidly evolving beauty and personal care sector, the demands of health- and environment-conscious consumers are increasingly strong. This shift is particularly noticeable in the oral hygiene products market, where brands are striving to appeal to both traditional consumers and vegan consumers.
One such solution is Provital's Mint ECO, a 99.4% naturally derived toothpaste that boasts Vegan Society approval. This product offers a refreshing minty flavour, perfect for oral hygiene, while adhering to the principles of veganism.
The antibacterial properties of mint, combined with its antioxidant and anti-inflammatory properties, make it an ideal ingredient for oral care. Mint oil, in particular, has been shown to have antibacterial effects against both Gram-positive and Gram-negative bacteria, and has been found to have anti-inflammatory activity against acute and chronic inflammation in preclinical studies.
Common plant-based cosmetic ingredients used in oral hygiene products for vegan consumers include peppermint, wintergreen, and spearmint oils, which are used for their breath-freshening properties and their ability to curb the growth of tooth decay and support oral health. Other popular ingredients include sodium cocoyl isethionate, derived from coconut oil, which creates a rich lather to gently remove food particles and bacteria while maintaining gum hydration; xylitol, a natural sweetener that starves cavity-causing bacteria and helps protect enamel; charcoal, which is used for natural stain removal by binding plaque and oral toxins; sodium bicarbonate (baking soda), used as a gentle cleanser and whitening agent; cranberry seed oil, which acts as a prebiotic nutrient supporting gum health; quillaja saponaria extract, a natural foaming and cleaning agent; aloe vera and green tea extract, included for their soothing and antioxidant-rich properties; and hydroxyapatite, a biomimetic, non-toxic alternative to fluoride for enamel protection.
Sustainability-based communication appeals to environmentally conscious consumers, and brands are responding by communicating the plant-based and vegan nature of their products. In fact, the terms "vegan" and "cruelty-free" are becoming increasingly common in the beauty and personal care sector.
Consumers are applying these principles to all aspects of their routines, including personal care. Internationally, there is the V-Label certification for vegan products, and in France, the European Vegan Expertise (EVE) organization controls and labels plant-based products. Additionally, consumers are aware of the ingredients to avoid, such as whey protein, milk protein, lactose, lanolin, honey, propolis, elastin, gelatin, glycerin, and musk.
In China, 60% of oral hygiene product users would choose a toothpaste with more natural ingredients, even if user experience was compromised. This shows the growing importance of vegan and plant-based oral care products in the mass market.
In conclusion, Provital's Mint ECO is a prime example of a product that caters to the needs of vegan consumers seeking natural, cruelty-free oral hygiene options. With its antibacterial, anti-inflammatory, breath-freshening, enamel-protective, and whitening benefits, this toothpaste is a step forward in the shift towards plant-based and vegan lifestyles in the oral care sector.
[1] Source: Provital [2] Source: Vegan Society [3] Source: Crunchy Betty [4] Source: Organic Authority [5] Source: Mind Body Green
Science plays a significant role in the development of plant-based oral hygiene products, such as Provital's Mint ECO, which incorporates various natural and vegan ingredients like mint oil, xylitol, charcoal, sodium bicarbonate, cranberry seed oil, quillaja saponaria extract, aloe vera, green tea extract, and hydroxyapatite. These components, studied for their antibacterial, anti-inflammatory, breath-freshening, enamel-protective, and whitening properties, are essential in catering to health- and environment-conscious consumers seeking food-and-drink alternatives and adopting lifestyle choices that prioritize health-and-wellness.
