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TikTok Users Propel Modernization of Traditional Women's Rights Petition

Social Movement Forces TikTok Users to Sign Petition for Female Equality: Ogilvy and the ERA Coalition

TikTok Users Propel Modernization of Traditional Women's Rights Petition

Fighting for Equality: A New Push for the Equal Rights Amendment

It's been a century since the Equal Rights Amendment (ERA) hit Congress's desks, aiming to secure equal rights for all, regardless of sex. Despite its introduction, this constitutional amendment still awaits its day of glory, with women's rights no explicitly protected under the U.S. Constitution.

But the fight isn't over yet. A fresh campaign, birthed by agency Ogilvy, is rallying the frustration of women everywhere, aiming to cement the ERA in the Constitution's heart. This unique crusade isn't just about penning signatures on petitions; it's carefully crafted for social media platforms, reaching out to a younger generation.

Former Rep. Carolyn Maloney (D-N.Y.) and the ERA Coalition are leading this charge. The detailed fabric of this movement fascinates us, so let's delve a bit further.

A Closer Look: The Current State of the ERA Ratification

The ERA has been ratified by the required states, with Virginia stepping up as the 38th state in January 2020. However, it remains unpublished in the U.S. Constitution. The League of Women Voters and similar organizations have pleaded with President Biden to instruct the U.S. Archivist to certify and publish the ERA [1]. President Biden has publicly acknowledged that the ERA met the constitutional requirements for ratification [4].

Breaking Through: Ogilvy's Campaign

While specifics about Ogilvy's new campaign to advance the ERA's enshrinement remain scant, numerous organizations and advocates continue to press for its official inclusion in the Constitution [1][2]. These efforts frequently involve lobbying, public awareness campaigns, and political advocacy to convince government officials to take the necessary steps for its formal incorporation in the Constitution.

In general, campaigns for the ERA's ratification shed light on its importance in ensuring equal rights under the law, particularly for women and other marginalized groups. They often involve coalition-building, education initiatives, and political activism to encourage government action for its formal inclusion in the Constitution.

  1. The new campaign led by Ogilvy, focused on women's rights and the Equal Rights Amendment (ERA), is strategically using social media platforms to reach out to the younger generation.
  2. The ERA has been ratified by the required number of states, which includes Virginia becoming the 38th state in January 2020, but it still waits for certification and publication in the U.S. Constitution.
  3. Organizations such as the League of Women Voters and the ERA Coalition, led by Rep. Carolyn Maloney (D-N.Y.), are pressing for the Official inclusion of the ERA in the Constitution through various means like lobbying, public awareness campaigns, and political advocacy.
  4. As the fight for the ERA's formal inclusion in the U.S. Constitution continues, it highlights the significance of equal rights under the law for women and marginalized groups, emphasizing policy-and-legislation and the role of politicians in making it happen.
Ogilvy and the ERA Coalition modernized the petition, rallying the TikTok generation for women's equality advocacy.

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